Art education in the USA
1960, exhibition poster

Armin Hoffman

                        Syllabus


                AR 214 Graphic Design II
                          Albertus Magnus College
                           Jerry Nevins, Professor

                               773-8546, office
                          Office: 203 Aquinas Hall
                           Spring Semester, 2008
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Introduction:


Graphic Design II is a continualtion of Graphic Design I and more fully explores the interaction of text and image. You will become more independent in your use of fundamental components of graphic communication. You will create independent and creative solutions to a series of design problems. Your knowledge of and exposure to contemporary design issues and graphic design history will be an important component of this course. You will be expected to expand your proficiency in all aspects of the design process, including creative brainstorming, conceptualizing, critical thinking, collaboration, and presentation. Your ability to take an idea to print stage using Photoshop is assumed. You will learn some Illustrator CS2 to create original illustrations for use in your layouts. You will create multi-page projects using InDesign CS2.

The main focus of this semester will be page layout and design. How are graphic designers using typography and images to design compelling magazine layouts?

Technical Topics to be covered include:
Advanced Topics in Photoshop
Introduction to Illustrator CS2
Introduction to InDesign CS2
Introduction to Adobe Acrobat Professional

Assignments will include 4 major projects to be executed on paper. Your final portfolio will include the final, printed examples of that work as well as electronic variations and trials leading up to your finished, final solutions.

Project 1
Design One page magazine layout incorporating Image, headline and text.

Comprehensive links to get started

Twelve Design Mistakes to Avoid

Using Photoshop, create one page that could be used in a high end magazine such as Dwell,  Real Simple or Rolling Stone. Use Lorem Ipsum text and match as closely as possible the typographic conventions each magazine uses.

Project 2
Design Two page magazine layout as above.

6 questions to ask before you begin designing print publications

More links: Software tutorials, schools, magazines, employment, etc.

Sketch out some layout ideas in Photoshop using text, images and headline typography. Create 3 different "comps".

Project 3

Layout 12 page booklet incorporating images and text with an empasis on grid design, consistency and choherence. Use InDesign to create template for and realize project. Demonstrate advanced understanding of leading, kerning design, etc.

Adobe InDesign Video Tutorials

Adobe InDesign Tutorial This Basic Tutorial covers Set-Up of a New Document.

Project 4
Design Personal letterhead, envelope and business card

New Ideas in Business Card Design

Inventive Designs by Daniel Will-Harris

Web Design Resources... comprehensive

Academic Expectations: Attend all classes, care about your work, make progress in the medium, help and cooperate with your classmates, take risks, make mistakes. Your grade will be based on your willingness to achieve the above as well as a portfolio of 15 pieces due at the end of the session. A maximum of 3 absences is allowed, with or without a valid excuse. After that your grade will drop.

Required Reading:

Numerous Photoshop tutorials online at http://www.adobe.com

Master list of projects/ideas at Ideabook.com

Suggested Reading:

Before and after Page Design: Design Principles Made Visible, John McWade, Peachpit Press, 2003

The Non-Designer's Design Book, Second Edition - Robin Williams (Author); Paperback

Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index - Jim Krause; Paperback

Tradition of Honor: As a member of the Albertus Magnus College Community, each student taking this course agrees to uphold the principles of honor set forth by this community, to defend these principles against abuse or misuse and to abide by the regulations of the College. To this end, every student must write and sign the following statement at the end of each examination: "I declare the Honor Pledge."

Special Needs and Accommodations: Please advise the instructor of any special problems or needs at the beginning of the semester or mod. Those students seeking accommodation based on disabilities should provide a Faculty Contact Sheet obtained through the Academic Development Center in Aquinas Hall, (203) 773-8590.

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Graphic Design II